Stock Up for the Holidays

Use code Buy2Get1Free

Our polish is NOT TESTED ON ANIMALS & DOES NOT CONTAIN ANY ANIMAL PRODUCTS

Rugged Beauty is also FREE OF 10 HARSH CHEMICALS:

Toluene, Formaldehyde, Formaldehyde Resin, Dibutyl Phthalate (DBP), Camphor, Xylene, Ethyl Tosylamide, Parabens and Acetone

Healthier, Long Lasting Nail Polish for Active & Hardworking Women.

Because You're Not Just Another Pretty Face.

Ready for the holidays?

Get in the spirit with these festive shades or give the gift of nail polish this holiday season.

As our gift to you, from now through December 15th, use Code 10X$10 at checkout to purchase 10 bottles for $100.

Keep them for yourself to round out your polish collection or gift a few to a family member or friend!

Pumpkin Spice Nail Polish
Regular price $18.00 Save $-18.00
/

Only 37 items in stock!

Everything is nice with our Pumpkin Spice Nail Polish. This rich and spicy burnt orange nail polish will warm you up head to toe. Perfect for an Indian Summer, Autumn or anytime of year!

For the best, long lasting results, be sure to pair our Top & Base Coats with any of our polish colors.

We Are Rugged Beauty!

Go Out & Do!

Cranberry Sauce Nail Polish
Regular price $18.00 Save $-18.00
/

Only 52 items in stock!

Our Cranberry Sauce Nail Polish is sure to turn heads and is inspired by one of the most delicious foods of the holiday season. This deep cranberry purple polish is delicious and a great companion with anything you are wearing. This cranberry nail polish can be used as a solo base color or if you are feeling creative, you can pair it with other Rugged Beauty nail polishes. 

For the best, long lasting results, be sure to pair our Top & Base Coats with any of our polish colors.

We Are Rugged Beauty!

Go Out & Do!

Gold Tinsel Metallic Nail Polish
Regular price $18.00 Save $-18.00
/

Only 98 items in stock!

You will absolutely adore the subdued shine of this bright golden nail polish. The metallic base of this nail polish makes it more neutral and toned down compared to other gold polishes.  Can be worn alone or can also be paired with other Rugged Beauty nail polishes to achieve your own special look.

For the best, long lasting results, be sure to pair our Top & Base Coats with any of our polish colors.

We Are Rugged Beauty!

Go Out & Do!

Testimonials

Beautiful!!  My new go to color. Love that it gives solid coverage with just one coat and lasts with a good clear top coat. On Deep Water Blue Nail Polish

Jessica N.

Love all the colors I’ve purchased. Long lasting and beautiful!  On Wet Concrete Grey Nail Polish

Linda B.

The polishes are so far the finest I have ever used for stay ability and ease of application. Goes on smooth, without separation lines and is proving to be very durable through every day activities. Will be ordering more!!  On 2-in-1 Base & Top Coat

Janie D.
We've joined forces with
1% for the planet
1% of our annual revenue will support non-profits focused on saving the Rugged Beauty of our planet that surrounds us all.
Shimmer Soft Grey Nail Polish
Regular price $18.00 Save $-18.00
/

Only 93 items in stock!

Our “Shimmer Soft Grey Nail Polish” is anything but basic. This starry grey nail polish is constructed with light-reflective cosmetic glitter to give your nails the perfect amount of shine and glitz! The soft toned base of the polish makes it perfect for everyday wear and the luxurious appearance of the glitter also makes it perfect for special occasions. There is never a moment of dullness while wearing this spectacular cloudy grey nail polish.

For the best, long lasting results, be sure to pair our Top & Base Coats with any of our polish colors.

We Are Rugged Beauty!

Go Out & Do!

Introducing

Our b.shaye Spa Collections

Pretty pastels meet vibrant happy hues sure to set your soul at ease.

Meet Our Real, Rugged Beauties

View all
JENNIFER
LINDA
LAURA

PRETTY IS AS PRETTY DOES

#RUGGEDBEAUTIESDO

AS SEEN ON