[{"id":65012105305,"handle":"breath-of-fresh-air","updated_at":"2024-08-10T20:50:02-04:00","published_at":"2018-09-10T20:17:01-04:00","sort_order":"created","template_suffix":"","published_scope":"global","title":"BREATH OF FRESH AIR","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eYou can breathe deeply with this fresh collection. It's special, breathable formula allows molecules of water and oxygen to reach your nails wherever you go.\u003c\/span\u003e","image":{"created_at":"2018-09-10T20:25:17-04:00","alt":"","width":1500,"height":681,"src":"\/\/www.weareruggedbeauty.com\/cdn\/shop\/collections\/BSHAYESPRINGBREAKV1.jpeg?v=1554921899"}},{"id":473757286674,"handle":"fond-farewells","updated_at":"2024-09-03T13:43:12-04:00","published_at":"2024-03-24T21:40:22-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Fond Farewells","body_html":"We're bidding these shades and treatments a Fond Farewell to make room for wonderful new products this season we think you will love as well. Enjoy these fabulous colors (at a discounted price) while they last or pamper yourself with Nail Revival this Spring!"},{"id":157854924897,"handle":"grey-nail-polish","title":"Grey Nail Polish","updated_at":"2024-09-03T17:59:41-04:00","body_html":"","published_at":"2019-12-04T15:44:54-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Grey"},{"column":"title","relation":"contains","condition":"Gray"},{"column":"title","relation":"not_contains","condition":"copy"}],"published_scope":"global"},{"id":157854466145,"handle":"long-lasting-nail-polish-colors","title":"Long Lasting Nail Polish Colors","updated_at":"2024-09-03T13:43:12-04:00","body_html":"","published_at":"2019-12-04T15:40:19-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"Polish"},{"column":"title","relation":"not_contains","condition":"copy"}],"published_scope":"global"},{"id":157857087585,"handle":"purple-nail-polish","updated_at":"2024-08-27T09:30:04-04:00","published_at":"2019-12-04T16:35:27-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Purple Nail Polish","body_html":""}]
We're bidding this shade a Fond Farewell to make room for other wonderful shades this season we think you will love as well. Enjoy 50% off on these colors ($9 MSRP) and still enjoy a long-lasting, quick-drying manicure!
Life can get pretty stressful at times, that doesn’t mean your nails don’t deserve a pick-me-up! It’s time to do something special for them. And, that is exactly what our Peace Of Mind Lavender Nail Polish will do for you! This delicate lavender colornail polish has a zen-like appeal to it, which will accentuate anything you’re wearing, for any occasion. Super chic and can be worn alone, as a base for some of our other nail polishes or with just a simple topcoat.
For the best, long lasting results, be sure to pair our Exhale Breathable Top Coat with any of our "Breath of Fresh Air" nail polish colors.
We Are Rugged Beauty!
Go Out & Do!
Large 15 mL/0.5 fl. oz bottle (with 2 mixing balls)
Non-Toxic & 21-FREE
Quick-Drying & Long-Lasting
Made In The USA
Vegan & Cruelty-FREE
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1% of our annual revenue is given to non-profit organizations to help protect the Rugged Beauty that surrounds us all.
We're about real women, doing real things
Whether short or long, our customers aren't afraid to break a nail while they're busy taking care of their families, excelling on the job, staying active in the outdoors or working with their hands. They deserve a product that lives up to their busy lifestyle and helps protect their hardworking nails. Rugged Beauty gets the job done.
Because...
the deeper the mud, the more beautiful the lotus grows.
Rugged Beauty - The best!I took my new Rugged Beauty polish to the salon for a manicure. It’s beautiful polish and goes on easily with a gorgeous shine. Even the nail techs were very impressed!On Lavender Daze (Light Purple Nail Polish)
Stacey G. Apr 15, 2023
★★★★★
So Good!I love this product. So convenient to have a 2-in-1. It’s so strong and protective, yet shiny and beautiful to truly display the amazing color below!On 2-in-1 Base & Top Coat