We Believe In Giving Back
We're Proud To Be Part of 1% For THE PLANET
1% of our annual revenue is given to non-profit organizations to help protect the Rugged Beauty that surrounds us all.
We're about real women, doing real things
Whether short or long, our customers aren't afraid to break a nail while they're busy taking care of their families, excelling on the job, staying active in the outdoors or working with their hands. They deserve a product that lives up to their busy lifestyle and helps protect their hardworking nails. Rugged Beauty gets the job done.
the deeper the mud, the more beautiful the lotus grows.
★★★★★Sharon B. Jul 24, 2023
Long Lasting - Great colors. I'm on my third week after using this polish - still looking good.On Bonfire (Deep Red Nail Polish)
★★★★★Stacey G. Apr 15, 2023
Rugged Beauty - The best!I took my new Rugged Beauty polish to the salon for a manicure. It’s beautiful polish and goes on easily with a gorgeous shine. Even the nail techs were very impressed!On Lavender Daze (Light Purple Nail Polish)
★★★★★Cory T. Apr 4, 2023
So Good!I love this product. So convenient to have a 2-in-1. It’s so strong and protective, yet shiny and beautiful to truly display the amazing color below!On 2-in-1 Base & Top Coat