We Are
Rugged Beauty

Healthier, Long Lasting Nail Polish for Active & Hardworking Women.

Because You're Not Just Another Pretty Face.

Free of 10 harsh chemicals
normally found in nail polish. Vegan & Cruelty-Free.
Shop Our Toil & Bloom Nail Polish Collection Shop All


Beautiful!!  My new go to color. Love that it gives solid coverage with just one coat and lasts with a good clear top coat. On Deep Water Blue Nail Polish

Jessica N.

Love all the colors I’ve purchased. Long lasting and beautiful!  On Wet Concrete Grey Nail Polish

Linda B.

The polishes are so far the finest I have ever used for stay ability and ease of application. Goes on smooth, without separation lines and is proving to be very durable through every day activities. Will be ordering more!!  On 2-in-1 Base & Top Coat

Janie D.
We've joined forces with
1% for the planet
1% of our annual revenue will support non-profits focused on saving the Rugged Beauty of our planet that surrounds us all.
Summer Blush Earth Tone Nail Polish
Regular price $18.00 Save $-18.00

Only 72 items in stock!

For the best, long lasting results, be sure to pair our Top & Base Coats with any of our polish colors.

We Are Rugged Beauty!

Go Out & Do!


Our b.shaye Spa Collections

Pretty pastels meet vibrant happy hues sure to set your soul at ease.

Meet Our Real, Rugged Beauties

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Pretty Is As Pretty Does

We wish you continued good health, prosperity and peace of mind during these challenging times.