Made In The USA & Cruelty-free

Free of 10 Harsh Chemicals

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We Are
Rugged Beauty

Shop Our Durable Nail Polish

Healthier, Long Lasting Nail Polish for Active, Outdoor, Hardworking & Industrious Women.

Because You're More Than Just A Pretty Face.

Try Our Work Ethic Collection

Your Hard Work Is Worthy of Reward

Broken-In-Overalls

Brick & Mortar

Construction Barrel

Denim Jeans

The Color of Hard Work

Wet Concrete

Testimonials

Beautiful!!  My new go to color. Love that it gives solid coverage with just one coat and lasts with a good clear top coat. On Deep Water Blue Nail Polish

Jessica N.

Love all the colors I’ve purchased. Long lasting and beautiful!  On Wet Concrete Grey Nail Polish

Linda B.

The polishes are so far the finest I have ever used for stay ability and ease of application. Goes on smooth, without separation lines and is proving to be very durable through every day activities. Will be ordering more!!  On 2-in-1 Base & Top Coat

Janie D.

Introducing

Our b.shaye Yoga & Spa Collections

Pretty pastels meet vibrant happy hues sure to set your soul at ease.

Meet Our Real, Rugged Beauties

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RODA
JENNIFER
LINDA

PRETTY IS AS PRETTY DOES

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