We Are
Rugged Beauty

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WE ARE
RUGGED BEAUTY

SHOP OUR DURABLE NAIL POLISH FOR ACTIVE WOMEN

Healthier, Long Lasting Nail Polish for Active & Hardworking Women.

Because You're Not Just Another Pretty Face.

BUY THREE FOR $36 PLUS FREE SHIPPING

Proudly
MADE IN THE USA
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Always
Free of 10 harsh chemicals
normally found in nail polish. Our polish is NOT TESTED ON ANIMALS, DOES NOT CONTAIN ANY ANIMAL PRODUCTS and is FREE FROM THE FOLLOWING INGREDIENTS normally found in nail polish: Toluene, Formaldehyde, Formaldehyde Resin, Dibutyl Phthalate (DBP), Camphor, Xylene, Ethyl Tosylamide, Parabens and Acetone.
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WE HONOR THOSE WHO ARE OUR EVERYDAY HEROES

Thank you for your service.

Inspired By You!
Pumpkin Spice Nail Polish
$18.00 Save $-18.00
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Only 41 items in stock!

Everything is nice with our Pumpkin Spice Nail Polish. This rich and spicy burnt orange nail polish will warm you up head to toe. Perfect for an Indian Summer, Autumn or anytime of year!

For the best, long lasting results, be sure to pair our Top & Base Coats with any of our polish colors.

We Are Rugged Beauty!

Go Out & Do!

Broken-In-Overalls

Brick & Mortar

Construction Barrel

Denim Jeans

The Color of Hard Work

Wet Concrete

Testimonials

Beautiful!!  My new go to color. Love that it gives solid coverage with just one coat and lasts with a good clear top coat. On Deep Water Blue Nail Polish

Jessica N.

Love all the colors I’ve purchased. Long lasting and beautiful!  On Wet Concrete Grey Nail Polish

Linda B.

The polishes are so far the finest I have ever used for stay ability and ease of application. Goes on smooth, without separation lines and is proving to be very durable through every day activities. Will be ordering more!!  On 2-in-1 Base & Top Coat

Janie D.
We've joined forces with
1% for the planet
1% of our annual revenue will support non-profits focused on saving the Rugged Beauty of our planet that surrounds us all.
Shimmer Soft Grey Nail Polish
$18.00 Save $-18.00
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Only 94 items in stock!

Our “Shimmer Soft Grey Nail Polish” is anything but basic. This starry grey nail polish is constructed with light-reflective cosmetic glitter to give your nails the perfect amount of shine and glitz! The soft toned base of the polish makes it perfect for everyday wear and the luxurious appearance of the glitter also makes it perfect for special occasions. There is never a moment of dullness while wearing this spectacular cloudy grey nail polish.

For the best, long lasting results, be sure to pair our Top & Base Coats with any of our polish colors.

We Are Rugged Beauty!

Go Out & Do!

Introducing

Our b.shaye Spa Collections

Pretty pastels meet vibrant happy hues sure to set your soul at ease.

Meet Our Real, Rugged Beauties

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JENNIFER
LINDA
LAURA

PRETTY IS AS PRETTY DOES

#RUGGEDBEAUTIESDO

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