We Are
Rugged Beauty

WE ARE
RUGGED BEAUTY

Rugged Beauty is FREE OF 10 HARSH CHEMICALS:

Toluene, Formaldehyde, Formaldehyde Resin, Dibutyl Phthalate (DBP), Camphor, Xylene, Ethyl Tosylamide, Parabens and Acetone

Healthier, Long Lasting Nail Polish for Active, Outdoor, Hardworking & Industrious Women.

Because You're More Than Just A Pretty Face.

Silver Shimmery Metallic Nail Polish
Regular price $18.00 Save $-18.00
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Only 63 items in stock!

For the best, long lasting results, be sure to pair our Top & Base Coats with any of our polish colors.

We Are Rugged Beauty!

Go Out & Do!

Snowball Fight White Nail Polish
Regular price $18.00 Save $-18.00
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Only 70 items in stock!

For the best, long lasting results, be sure to pair our Top & Base Coats with any of our polish colors.

We Are Rugged Beauty!

Go Out & Do!

Frostbite Shimmery Nail Polish
Regular price $18.00 Save $-18.00
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Only 70 items in stock!

For the best, long lasting results, be sure to pair our Top & Base Coats with any of our polish colors.

We Are Rugged Beauty!

Go Out & Do!

Testimonials

Beautiful!!  My new go to color. Love that it gives solid coverage with just one coat and lasts with a good clear top coat. On Deep Water Blue Nail Polish

Jessica N.

Love all the colors I’ve purchased. Long lasting and beautiful!  On Wet Concrete Grey Nail Polish

Linda B.

The polishes are so far the finest I have ever used for stay ability and ease of application. Goes on smooth, without separation lines and is proving to be very durable through every day activities. Will be ordering more!!  On 2-in-1 Base & Top Coat

Janie D.
We've joined forces with
1% for the planet
1% of our annual revenue will support non-profits focused on saving the Rugged Beauty of our planet that surrounds us all.
Shimmer Soft Grey Nail Polish
Regular price $18.00 Save $-18.00
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Only 93 items in stock!

Our “Shimmer Soft Grey Nail Polish” is anything but basic. This starry grey nail polish is constructed with light-reflective cosmetic glitter to give your nails the perfect amount of shine and glitz! The soft toned base of the polish makes it perfect for everyday wear and the luxurious appearance of the glitter also makes it perfect for special occasions. There is never a moment of dullness while wearing this spectacular cloudy grey nail polish.

For the best, long lasting results, be sure to pair our Top & Base Coats with any of our polish colors.

We Are Rugged Beauty!

Go Out & Do!

Sunflower Bright Yellow Nail Polish
Regular price $18.00 Save $-18.00
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Only 26 items in stock!

Brighten your day and have fun even in the Winter sun with our Sunflower Bright Yellow Nail Polish. This mesmerizing yellow nail polish is a beauty that delivers a velvety soft and creamy coat application every time! Looks gorgeous alone or as a base for our other glitter polishes painted on top of it. Just like the harmonious energy that sunflowers possess, this bright nail polish will have you beaming with joy!

For the best, long lasting results, be sure to pair our Top & Base Coats with any of our polish colors.

We Are Rugged Beauty!

Go Out & Do!

Introducing

Our b.shaye Spa Collections

Pretty pastels meet vibrant happy hues sure to set your soul at ease.

Meet Our Real, Rugged Beauties

View all
JENNIFER
LINDA
LAURA

PRETTY IS AS PRETTY DOES

#RUGGEDBEAUTIESDO

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