Because You're More Than Just A Pretty Face.

Endless
possibilities.

Over 100 Long-Lasting Shades, Made In The USA, Free From 21 Harsh Chemicals, Animal Products & Synthetic Fragrance, Cruelty-Free

We've Joined Forces With 1% For The Planet

1% of our annual revenue supports non-profits focused on preserving the Rugged Beauty that surrounds us all.

Testimonials

Beautiful!!  My new go to color. Love that it gives solid coverage with just one coat and lasts with a good clear top coat. On Deep Water Blue Nail Polish

Jessica N.

Love all the colors I’ve purchased. Long lasting and beautiful!  On Wet Concrete Grey Nail Polish

Linda B.

The polishes are so far the finest I have ever used for stay ability and ease of application. Goes on smooth, without separation lines and is proving to be very durable through every day activities. Will be ordering more!!  On 2-in-1 Base & Top Coat

Janie D.

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Pretty is as pretty does

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Meet Our Real, Rugged Beauties

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RODA
JENNIFER
LINDA