about us

We're a Women-Owned Company Focused On A Better Planet and Better Beauty Options for Active Lifestyles.
Rugged Beauty and our b.shaye collection are the perfect choice for nail polish lovers seeking mindful, non-toxic, vegan and cruelty-free, clean beauty products. Our formula is 21FREE, which means we are free from 21 harsh chemicals found in many other nail polish brands.  All of our nail polish shades look great but are also long-lasting and fast-drying for a life-proof finish. Pair any shade with one of our hardworking base and top coats and enjoy up to 7 to 10 days wear!  We take care to use earth friendly, sustainable packaging, too, and focus on limiting plastic and waste as much as possible with our products. We’re also proud to be a member of 1% For The Planet, helping to protect the rugged beauty that surrounds us all, and give back to local charities in our home state of Michigan.

 

Each Rugged Beauty nail polish shade is free from the following 21 harsh ingredients:

  • Animal derivatives
  • Toluene
  • Benzene
  • Xylene
  • Formaldehyde releaser
  • Formaldehyde resin
  • Phthalates
  • Cyclic Silicones
  • Camphor
  • Methyl ethyl ketone (MEK)
  • Glycol ethers of Series E
  • Hydroquinone (HQ)
  • 4-Meethoxyphenol (MEHQ)
  • Triphenyl Phosphate (TPP)
  • Nonylphenol Ethoxylates
  • Tert-Butyl Hydroperoxide
  • Chromium Oxide Greens
  • Bismuth Oxychloride
  • Carcinogenic mutagenic reprotoxic (CMR) substances
  • Ethyl Tosylamide
  • Synthetic Fragrances

We hope you enjoy one of our many nail polish shades.  We also love to hear from our customers so make sure to tag us on social media wearing Rugged Beauty on your next adventure!