about us

We Are Rugged Beauty.  We designed our brand to represent the expectations, values and lifestyles of the women who inspired it's creation.  As a result, our nail polish is free from twenty-one harsh chemicals and is made here in the USA.  It's both vegan and free from all animal testing.  Our collections reflect our customers' lifestyles and offer a wide variety of color palettes for women of all skin tones and ages.  Being of the highest integrity, these polishes go on easily, dry quickly and are incredibly durable.

Rugged Beauties are all over the world. They’re women from all backgrounds and ethnicities that live healthy and active lifestyles. Rugged Beauties are world class athletes, hunters, serve in the military, farmers, do yoga, surf, climb mountains, snowboard, ski, hike, rock climb or just enjoy a peaceful day at the lake. Women everywhere are doing incredible things everyday and getting after it, and there’s no reason to not still feel, and look, beautiful while being active. That’s what we’re about.

We’d love to hear from you! Tag us on social media wearing your favorite Rugged Beauty shade during your next adventure.