[{"id":157854597217,"handle":"blue-nail-polish","title":"Blue Nail Polish","updated_at":"2026-03-19T07:03:03-04:00","body_html":"","published_at":"2019-12-04T15:40:19-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Blue"}],"published_scope":"global"},{"id":157854924897,"handle":"grey-nail-polish","title":"Grey Nail Polish","updated_at":"2026-03-19T07:03:03-04:00","body_html":"","published_at":"2019-12-04T15:44:54-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Grey"},{"column":"title","relation":"contains","condition":"Gray"},{"column":"title","relation":"not_contains","condition":"copy"}],"published_scope":"global"},{"id":157854466145,"handle":"long-lasting-nail-polish-colors","title":"Long Lasting Nail Polish Colors","updated_at":"2026-03-19T07:03:03-04:00","body_html":"","published_at":"2019-12-04T15:40:19-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Polish"},{"column":"title","relation":"not_contains","condition":"copy"}],"published_scope":"global"},{"id":91945697369,"handle":"mind-body-soul","updated_at":"2026-03-19T07:03:03-04:00","published_at":"2019-02-28T16:26:23-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"MIND, BODY \u0026 SOUL","body_html":"Set your mind, body and soul at ease wearing these soothing shades.","image":{"created_at":"2019-02-28T16:34:03-05:00","alt":null,"width":3924,"height":2912,"src":"\/\/www.weareruggedbeauty.com\/cdn\/shop\/collections\/MIND_BODY_SOUL.jpg?v=1551389644"}},{"id":264029470817,"handle":"b-shaye","updated_at":"2026-03-19T07:03:03-04:00","published_at":"2021-10-03T22:06:17-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Our b.shaye Collection","body_html":"A very special collection focused on a healthy lifestyle full of fun, fitness and focus for your mind, body and soul.","image":{"created_at":"2021-10-03T22:10:34-04:00","alt":"","width":3924,"height":2912,"src":"\/\/www.weareruggedbeauty.com\/cdn\/shop\/collections\/IMG_8549.jpg?v=1698760740"}},{"id":502020997394,"handle":"spring-color-palette","updated_at":"2026-03-19T07:03:03-04:00","published_at":"2025-11-08T13:30:50-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Spring Color Palette","body_html":""}]
Hardworking nail polish made without harsh chemicals, designed for active lifestyles, in over 75 beautiful shades, and inspired by the rugged beauty that surrounds us all.
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