[{"id":153452150881,"handle":"frostbite-french","updated_at":"2026-04-01T05:19:09-04:00","published_at":"2019-10-21T21:15:44-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Frostbite French","body_html":"The best French Manicure for the Holiday Season!"},{"id":157854924897,"handle":"grey-nail-polish","title":"Grey Nail Polish","updated_at":"2026-04-10T07:03:25-04:00","body_html":"","published_at":"2019-12-04T15:44:54-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Grey"},{"column":"title","relation":"contains","condition":"Gray"},{"column":"title","relation":"not_contains","condition":"copy"}],"published_scope":"global"},{"id":157854466145,"handle":"long-lasting-nail-polish-colors","title":"Long Lasting Nail Polish Colors","updated_at":"2026-04-10T07:03:25-04:00","body_html":"","published_at":"2019-12-04T15:40:19-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Polish"},{"column":"title","relation":"not_contains","condition":"copy"}],"published_scope":"global"},{"id":65034780761,"handle":"nail-polish-base-and-top-coats","updated_at":"2026-04-01T05:19:08-04:00","published_at":"2018-09-10T23:36:38-04:00","sort_order":"created","template_suffix":"","published_scope":"global","title":"Nail Polish Base \u0026 Top Coats","body_html":"Protect your manicure and ensure longer lasting results with these strong and hardworking base and top coats.","image":{"created_at":"2018-10-17T18:30:25-04:00","alt":null,"width":3020,"height":2016,"src":"\/\/www.weareruggedbeauty.com\/cdn\/shop\/collections\/handsholdiungpeonies.jpg?v=1554583069"}},{"id":425499656466,"handle":"sweater-weather-collection","updated_at":"2026-04-01T05:19:10-04:00","published_at":"2022-10-18T09:57:17-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Sweater Weather Collection","body_html":"","image":{"created_at":"2022-10-18T09:57:15-04:00","alt":null,"width":2081,"height":2082,"src":"\/\/www.weareruggedbeauty.com\/cdn\/shop\/collections\/FallNailMani.jpg?v=1666101436"}},{"id":502021226770,"handle":"glinda-vs-elphaba","updated_at":"2026-04-01T05:19:11-04:00","published_at":"2025-11-08T14:51:00-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Team Glinda or Team Elphaba, or maybe both?","body_html":""}]
We respect your hard earned dollar and our 2-in-1 Base & Top Coat works double-time for you! First, use this hydrating formula as a nail prep and primer to seal the nail bed and prepare it for polish. Then apply it as a top coat over dry polish to further prevent chipping and tip wear, making sure to always seal the ends of your nail tip for added protection. It’s UV inhibitor protects against discoloration to the nail as an added bonus
We Are Rugged Beauty!
Go On...Go Out & Do!
Ingredient Purity
Formulated with 21FREE standards, eliminating harsh toxins.
Ethical Sourcing
Cruelty-free, vegan and manufactured in a low-waste facility.
Performance
Durable wear and shine without the chemical compromise.
Clean Hands, Clean Formula. #CLEANSWAP
Earth-friendly Nail Polish for Earth-Friendly Hands
Hardworking nail polish made without harsh chemicals, designed for active lifestyles, in over 75 beautiful shades, and inspired by the rugged beauty that surrounds us all.
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