[{"id":94677958745,"handle":"black-white-greys","updated_at":"2025-07-13T17:45:02-04:00","published_at":"2019-07-03T14:18:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Black, White \u0026 Greys","body_html":"","image":{"created_at":"2019-07-30T21:00:38-04:00","alt":null,"width":1125,"height":1125,"src":"\/\/www.weareruggedbeauty.com\/cdn\/shop\/collections\/Lotus_Flower_with_Dots.png?v=1564534838"}},{"id":153452150881,"handle":"frostbite-french","updated_at":"2025-07-13T17:45:02-04:00","published_at":"2019-10-21T21:15:44-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Frostbite French","body_html":"The best French Manicure for the Holiday Season!"},{"id":157854924897,"handle":"grey-nail-polish","title":"Grey Nail Polish","updated_at":"2025-07-13T17:45:02-04:00","body_html":"","published_at":"2019-12-04T15:44:54-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Grey"},{"column":"title","relation":"contains","condition":"Gray"},{"column":"title","relation":"not_contains","condition":"copy"}],"published_scope":"global"},{"id":171577081953,"handle":"halloween-picks","updated_at":"2025-07-13T17:45:02-04:00","published_at":"2020-10-22T18:05:59-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Halloween Picks","body_html":"We've curated our top seven shades for a ghoulish manicure this Halloween. Use Heart to create the base for a creepy Frankenstein face or Asphalt as a back drop for your favorite skeleton. Red is a great way to add some sinister details too and White just makes every detail stand out. Don't forget about Bonfire and Pumpkin spice too!","image":{"created_at":"2020-10-22T18:05:57-04:00","alt":null,"width":1960,"height":2613,"src":"\/\/www.weareruggedbeauty.com\/cdn\/shop\/collections\/pumpkinwithasphaltandconstructionbarrelnailpolish.png?v=1603404810"}},{"id":157854466145,"handle":"long-lasting-nail-polish-colors","title":"Long Lasting Nail Polish Colors","updated_at":"2025-07-13T17:45:02-04:00","body_html":"","published_at":"2019-12-04T15:40:19-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Polish"},{"column":"title","relation":"not_contains","condition":"copy"}],"published_scope":"global"},{"id":82632540249,"handle":"protect-serve-tm","updated_at":"2025-07-12T15:25:02-04:00","published_at":"2018-10-17T16:45:28-04:00","sort_order":"created","template_suffix":"","published_scope":"global","title":"Protect \u0026 Serve","body_html":"\u003cp class=\"gmail-p1\"\u003e\u003cspan style=\"color: #404040;\"\u003e\u003cem\u003e\u003cspan class=\"gmail-s1\"\u003eInspired by the protective instincts \u0026amp; strength inherent in all women as well as the courage and resolve of our military women, police officers, firefighters, first responders and health workers who protect and serve us all - this collection honors you.\u003c\/span\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e","image":{"created_at":"2018-10-17T18:27:23-04:00","alt":null,"width":1245,"height":758,"src":"\/\/www.weareruggedbeauty.com\/cdn\/shop\/collections\/firefighterwithpaintednails_adb4de0b-69c2-49e7-b9d4-fb7470887779.jpg?v=1586289688"}},{"id":157854859361,"handle":"white-nail-polish","title":"White Nail Polish","updated_at":"2025-07-13T17:45:02-04:00","body_html":"","published_at":"2019-12-04T15:44:54-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"White"}],"published_scope":"global"}]
Break the rules and wear White any day of the year! Pair it with our Red shade and Denim Jeans blue nail polish for a stars and stripes mani!
For the best, long lasting results, use one of our durable Base Coats, under two thin layers of polish (allowing for dry time between layers) followed by one of our protective Top Coats.
Large 15 mL/0.5 fl. oz bottle (with 2 mixing balls)
Non-Toxic & 21-FREE
Quick-Drying & Long-Lasting
Made In The USA
Vegan & Cruelty-FREE
Use collapsible tabs for more detailed information that will help customers make a purchasing decision.
Ex: Shipping and return policies, size guides, and other common questions.
1% of our annual revenue is given to non-profit organizations to help protect the Rugged Beauty that surrounds us all.
We're about real women, doing real things
Whether short or long, our customers aren't afraid to break a nail while they're busy taking care of their families, excelling on the job, staying active in the outdoors or working with their hands. They deserve a product that lives up to their busy lifestyle and helps protect their hardworking nails. Rugged Beauty gets the job done.
Because...
the deeper the mud, the more beautiful the lotus grows.
Rugged Beauty - The best!I took my new Rugged Beauty polish to the salon for a manicure. It’s beautiful polish and goes on easily with a gorgeous shine. Even the nail techs were very impressed!On Lavender Daze (Light Purple Nail Polish)
Stacey G. Apr 15, 2023
★★★★★
So Good!I love this product. So convenient to have a 2-in-1. It’s so strong and protective, yet shiny and beautiful to truly display the amazing color below!On 2-in-1 Base & Top Coat
