[{"id":82649514073,"handle":"authentic","updated_at":"2026-04-01T05:19:08-04:00","published_at":"2018-10-17T18:40:42-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Authentic","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"ILfuVd\"\u003eBe You...Stay True...And Always, An Authentic, Rugged Beauty!\u003c\/span\u003e","image":{"created_at":"2018-10-17T18:53:31-04:00","alt":null,"width":1552,"height":1125,"src":"\/\/www.weareruggedbeauty.com\/cdn\/shop\/collections\/AuthenticImage.jpg?v=1554913330"}},{"id":94677958745,"handle":"black-white-greys","updated_at":"2026-04-10T07:03:25-04:00","published_at":"2019-07-03T14:18:21-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Black, White \u0026 Greys","body_html":"","image":{"created_at":"2019-07-30T21:00:38-04:00","alt":null,"width":1125,"height":1125,"src":"\/\/www.weareruggedbeauty.com\/cdn\/shop\/collections\/Lotus_Flower_with_Dots.png?v=1564534838"}},{"id":157854924897,"handle":"grey-nail-polish","title":"Grey Nail Polish","updated_at":"2026-04-10T07:03:25-04:00","body_html":"","published_at":"2019-12-04T15:44:54-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Grey"},{"column":"title","relation":"contains","condition":"Gray"},{"column":"title","relation":"not_contains","condition":"copy"}],"published_scope":"global"},{"id":157854466145,"handle":"long-lasting-nail-polish-colors","title":"Long Lasting Nail Polish Colors","updated_at":"2026-04-10T07:03:25-04:00","body_html":"","published_at":"2019-12-04T15:40:19-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Polish"},{"column":"title","relation":"not_contains","condition":"copy"}],"published_scope":"global"},{"id":157854859361,"handle":"white-nail-polish","title":"White Nail Polish","updated_at":"2026-04-01T05:19:09-04:00","body_html":"","published_at":"2019-12-04T15:44:54-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"White"}],"published_scope":"global"},{"id":502020899090,"handle":"winter-color-palette","updated_at":"2026-04-10T07:03:25-04:00","published_at":"2025-11-08T13:22:36-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Winter Color Palette","body_html":""}]
Be You. Be True. Be Authentic. Be The Real Deal with our Pearly White Nail Polish and enjoy a gorgeous, shimmery finish. Wear this polish alone for a down to earth neutral shade or pair it with other Rugged Beauty polish.
For the best, long lasting results, use one of our durable Base Coats, under two thin layers of polish (allowing for dry time between layers) followed by one of our protective Top Coats.
Large 15 mL/0.5 fl. oz bottle (with 2 mixing balls)
Non-Toxic & 21-FREE
Quick-Drying & Long-Lasting
Made In The USA
Vegan & Cruelty-FREE
Ingredient Purity
Formulated with 21FREE standards, eliminating harsh toxins.
Ethical Sourcing
Cruelty-free, vegan and manufactured in a low-waste facility.
Performance
Durable wear and shine without the chemical compromise.
Clean Hands, Clean Formula. #CLEANSWAP
Earth-friendly Nail Polish for Earth-Friendly Hands
Hardworking nail polish made without harsh chemicals, designed for active lifestyles, in over 75 beautiful shades, and inspired by the rugged beauty that surrounds us all.
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